MTV’s Mary + Jane
“Two Buds Selling Bud”
Challenge: Launch Mary + Jane, a show about two best friends with a booming weed delivery business. Considerations: not allowed to sell or give away real marijuana; but snoop dog “may be available and willing” to write a song.
Strategy: Lead with friendship, “two best buds who sell the best bud.” Featuring original music by Snoop Dogg.

Key art + tagline

OOH

Digital + paid media