“Gay Pride and Prejudice”

Campaign + Product Parternship

Challenge: Do something fun and celebratory (that actually feels authentic) to launch the original Jane Austen comedy podcast “Gay Pride and Prejudice” ahead of Pride 2022.

Solve: Jane Austen’s novel is all about spilling social tea, while sipping tea. Teatime is also a beloved summertime pride tradition. So we partnered with Harney + Sons to create two custom branded teas and a bespoke tea set, and also created an original “Spill the Tea” Pride and Prejudice-themed confessional board game. We sent tea sets and games to LGBTQIA+ TikTokers and BookTok influencers, who played with their partners in videos for friends and fans to enjoy.