Challenge: Get the large fanbase of Last Podcast on the Left to listen to the show on Spotify, its new exclusive home. Unfortunately, most of those fans did not like Spotify, and some even believed the hosts had been brainwashed by Spotify as part of a top-secret corporate mind-control conspiracy.

Strategy: get them to join us (or at least trust us), by giving them exactly what they suspect: a subliminal messaging ad campaign, inviting them to JOIN US.